Maybe I should have named my blog Potpourri or Pastiche or simply a Savory Stew because I aim to throw a lot of different things into the pot, mostly about reading, writing and art, but many other things, too, because I’ve lived a long time and have a lot of interests. I also will include here thoughts of others I come upon who share my loves. Including those of you who care to share your thoughts and impressions.
Changing Book Cover Art
posted by Ed Farber on May 31, 2013

There are many experts out there who talk about the importance of a good cover design. As an artist, I understand layout, typography, using photographs, and putting it all together for readability. As a former advertising man, I also understand appealing to emotions as part of the “sell.”  That doesn’t mean I “know” it all. In fact, we learn as we do.

In my case, I designed the cover of my first book, Looking Back with a Smile, over a year ago. Now I think it needs to be strengthened. More eye appeal, more emotional impact. And so I did a redesign which I have not yet put into use. The book cover on the left is the original design; on the right is the proposed new design. I used a darker background color since the background in the photo was dark. In fact, I color-matched the background to the darkest tone in the sepia-colored photo (the photo is one taken of me when I was 13 months old. The photo in the first design also is me as a youngster.) I then selected a typeface that was a bit old-fashioned to suit the context of the book and used a color that also reinforced that impression. I believe I have come up with a much stronger cover design, one that has more emotional appeal. What do you think? Please leave a comment and let me know if you agree. Or not.


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